Lunes, Abril 23, 2012

Bb. Pilipinas '12 beauties visit Empire East

NEW MANILA, QUEZON CITY—The candidates of the Bb. Pilipinas 2012 pageant easily turned heads with their stunningly youthful looks and charming smiles during their visit to the Empire East Elite showroom in Gilmore Heights on March 21. Empire East Elite is the luxury marketing arm of Empire East Land Holdings Inc., the country’s leading mid-income developer.

Empire East Land Holdings President Anthony Charlemagne C. Yu personally welcomed the candidates at the showroom. “We are one with all the candidates in celebrating the life-transforming experiences that the Bb. Pilipinas pageant affords them,” he said. Empire East has been a sponsor of the prestigious pageant for the third consecutive year.
Empire East Pres. Atty. Anthony Charlemagne C. Yu together 
with the gorgeous candidates of this year's Bb. Pilipinas 2012.
 At the beginning of the visit, Yu shared the company’s vision to the candidates, and introduced its portfolio of projects in the city and the suburbs. Empire East currently has six ongoing projects in Metro Manila: San Lorenzo Place in the Makati CBD, Pioneer Woodlands in Mandaluyong City, The Rochester, Kasara Urban Resort Residences and Cambridge Village in Pasig City and Little Baguio Terraces in San Juan City. The company is also developing the 50-hectare Sonoma project in Sta. Rosa, Laguna.

After the brief orientation, candidates toured the model units at the site, getting their first glimpse of Empire East’s various residential offerings.
Atty. Yu gave the ladies a briefing about the Company
and its past and present projectcs.
 Yu also invited the candidates to endorse the Empire East brand. “We will gladly welcome you to the Empire East family if you have the desire and the capability to help the company provide Filipinos with beautiful, quality, affordable homes,” he said. Bb. Pilipinas titlists for 2010 and 2011, Venus Raj and Shamcey Supsup, respectively, are the current endorsers of Empire East. Supsup, in addition, serves as Empire East’s in-house architecture design consultant.

A raffle draw ended the candidates’ visit. Janine Tugonon and Annalie Forbes received passes to a free lunch buffet for two at the Eastwood Richmonde Hotel. Liezl Alcantara and Karen Gallman, on the other hand, were entitled to an overnight stay at the hotel.

The ladies found themselves comfortably posing
at The Rochester in Pasig  City.
 The candidates also had their project tour last March 29 where they get to see the actual site, amenities and model units available in each project. Among the sites they've visited are The Sonoma in Sta. Rosa City, Laguna; San Lorenzo Place in Makati City, The Rochester in Pasig City and the Manhattan Garden City in Ali-Mall, located inside Araneta Center in Cubao.
The candidates also visited one of the two TOD projects
of Empire East which is San Lorenzo Place.
A total of 30 hopefuls competed at the Bb. Pilipinas pageant this year at the Smart Araneta Coliseum at the Araneta Center. The coronation night was held on April 15.  

Linggo, Marso 25, 2012

Bring back balance to your life at LITTLE BAGUIO TERRACES


San Juan, with a land area of 5.94 square kilometers, is considered Metro Manila'ssmallest city. Yet for its size, it has a booming and active economy. Over the years, San Juan City has become a hot spot where a variety of retail stores, leisure establishments and entertainment centers come together. At the city’s heart is the Greenhills Shopping Center, its most famous landmark.

Caught in between: Little Baguio Terraces is near
Gilmore and J.Ruiz LRT-2 stations. 
In a coveted location along N. Domingo Street in San Juan, Empire East’s Little Baguio Terraces residential project rises on an 8,000 square-meter piece of land that also connects to Aurora Boulevard. From their home at Little Baguio Terraces, future residents are guaranteed the most convenient commute to virtually any destination. Quezon City is located towards the north and east, Manila is in the west, and in the south, Mandaluyong is easily reached within minutes.

Barangay Little Baguio is the second most prominent residential area in San Juan, which is a known home for ancestral houses and mansions as well as exclusive gated townhouses and villages. Along this stretch of communities, Little Baguio Terraces offers an upscale yet affordable lifestyle that has all the bases covered.

Aside from stylish, cozy homes, homeowners also lay claim to play amenities such as swimming pool, paved sunbathing deck, daycare center, play area and pocket gardens—all carefully assembled in the project’s private recreational deck.

Going home to a comfortable house at the end of the day—that's a need; watching a movie on a Friday night—a want. Doing weekly grocery runs with the family—that's a need; shopping for shoes and clothes on sale—a want. At Little Baguio Terraces, personal needs and wants are satisfied so residents never miss out on what's essential or what's fun.

Modern conveniences are minutes away as the location of Little Baguio Terraces teems with shops, hospitals and churches. Learning and power living is also nearby. San Juan is home to the metro’s very best schools, and a short drive away from the Ortigas CBD, which serves as the headquarters of the country’s top companies.

Other modes of transport can be enjoyed, too. The Gilmore and J. Ruiz stations of the LRT-2 are just a short walk away from the project, while various public utility vehicles have regular routes along Aurora Boulevard.

If you’re after the most enjoyable things in life, call Little Baguio Terraces home. Here, you’ll never have to compromise.

Linggo, Marso 18, 2012

Design It Yourself

Fully-furnished condos easily attract home buyers as the thought of having a house complete with furniture and appliances have its advantages. All you need to bring is yourself and your bagful of clothes and you're good to move in. It also saves your time from the hassles of bringing your old stuff to your new home.

 But is living in fully-furnished condos worth it? 

1.Quality over quantity. A fully-furnished condo may have the complete furnishings from tables to beds to appliances. But are they sturdy? Are the materials of good quality? It's better to buy your own furniture and appliances because you know what the“good finds” are and where to buy them.Spending money on furnishings of excellent quality assures you of a good investment. After all, you deserve better than substandard materials and furnishings inside your house. 

2.More personalized. The beauty of unfurnished condos is you're very hands on when it comes to decorating your own space. You pick your own motif and furniture---design, color, etc.---and arrange it the way you want it. Plus, you're spared from the “generic” look of fully-furnished units. 


3.Cheaper. Fully-furnished condos might appear a good deal with all the “freebies” that come with it. But come to think of it, you paid for these furnishings (it's included in the unit price) that might not suit your taste. Worse, all the things inside your unit might be of poor quality so you either ended up buying a new stand fan or having the TV repaired. Bringing your old stuff to your unfurnished condo might even help you save a lot of money in the long-run so don't be swayed too much on all the
promises of these developers.

All Empire East units are delivered standard-finished, giving home buyers more freedom to add personal touch to their own home. As the saying goes: home is an extension of one's self  and Empire East encourages home buyers to express themselves fully and freely by adding a personal touch to their own homes.

After all, it's impossible to connect to a house that has no "soul" of you, agree?

Biyernes, Marso 9, 2012

Megaworld Chair Andrew Tan is 3rd Richest Filipino



Six business tycoons from the Philippines led by SM group patriarch Henry Sy made it to Forbes Magazine’s 2012 list of richest people on the planet.

The list includes Lucio Tan, Andrew Tan, Enrique Razon Jr., Eduardo Cojuangco Jr. and Roberto Ongpin. It was the first time for Cojuangco and Ongpin to join the roster of the world’s billionaires (in US dollar terms).

Forbes published on March 7 its latest gallery of the world’s richest people, an all-time high 1,226 billionaires, who were worth a record $4.6 trillion. When the magazine started this tradition of counting billionaires around the world 25 years ago there were only 140 names.

At the top of Forbes’ global list is Mexican Carlos Slim, 72, who has an estimated net worth of $69 billion. Microsoft founder Bill Gates, 56, is second and investment guru Warren Buffet, 81, chair of Berkshire Hathaway, third.

Sy and family ranked 116th richest in the world, cementing his title as the wealthiest man in the Philippines. Forbes estimated his net worth at $8 billion.

Banking, retailing
The 87-year-old Sy leads SM Investments, the dominant player in Philippine banking, retailing and shopping mall development. It is also a fast-growing player in residential and tourism-oriented property development. Sy’s group has recently added mining to its portfolio.

Lucio Tan and family ranked 314th on the list with an estimated net worth of $3.5 billion. Lucio Tan, 77, has interests in tobacco and liquor manufacturing, airline, property and banking. He has vast property interests in mainland China and is likewise a big investor in Guam.

Property tycoon Andrew Tan ranked 601st on the global list with a net worth of $2.1 billion. Andrew Tan, 59, built a fortune on real estate development, particularly in offering high-rise residential units to the mass market and in pioneering mixed-use developments to attract business process outsourcing firms.

He has also successfully ventured into the gaming business in partnership with the Genting group of Malaysia. He likewise has consumer-based interests, including a beverage unit and the Philippine chain of McDonald’s fast-food stores.

Port operations
Razon, 52, is the fourth and the youngest tycoon from the Philippines with an international rank of 683rd. Forbes estimated his net worth at $1.9 billion. He has built a fortune on international port operations.

Razon has unloaded his interest in the country’s electricity transmission superhighway and is now building a casino-hotel complex in Pagcor City. He also has an interest in oil exploration.

Cojuangco, 76, is the fifth Philippine tycoon on the list with a global rank of 960th. The 76-year-old chair of San Miguel Corp. (SMC) has an estimated net worth of $1.3 billion.

Cojuangco has a 15-percent stake in San Miguel which has diversified from its traditional food and beverage businesses into power generation, power distribution (via a minority but significant stake in Manila Electric Co.), oil refining, mining, toll road, airport, banking and telecommunications.

Ongpin’s Ashmore
Ongpin, 75, is ranked 1,153rd on the list with an estimated net worth of $1 billion. Ongpin brought in London-based Ashmore as a partner in Philippine investments in recent years. 

Apart from his interest in San Miguel and Petron Corp., Ongpin is into real estate, mining and recently into banking.Compared to last year, Sy, Lucio and Andrew Tan and Razon significantly increased their wealth.

Sy was worth $5.8 billion in 2011 while Lucio Tan, Andrew Tan and Razon were worth $2.3 billion, $2.2 billion and $1.1 billion, respectively. With the local stock market outperforming most bourses in the region, the market capitalization of their respective companies has surged.

Counting malls
“The Philippines’ richest man, Henry Sy started out in his father’s bodega (warehouse) and then opened a shoe store. He now controls the Philippines’ largest mall developer, with 42 locations; has five in China, including one that opened last year. Shares in SM Investments, which makes up bulk of his fortune, popped 50 percent in the past year. BDO Unibank, run by daughter Teresita Sy-Coson, is the country’s largest bank,” Forbes said.

BDO is worth over P1 trillion, the first local bank to breach this mark in asset base. The Sys also own another big bank, China Bank, which is run by the tycoon’s sons. The retailing group, operating through a chain of SM Department stores, hypermarts, supermarkets and SaveMore, had a turnover of P148.2 billion in 2011.

Tobacco king
Forbes described Lucio Tan as a “tobacco king” holding over a third in Philip Morris-Fortune Tobacco, a joint venture between his privately held Fortune Tobacco and Philip Morris. The combined entity has an estimated 80-percent share of the Philippine cigarette market. Tan’s Asia Brewery is the country’s second largest beer maker, according to Forbes.

“A big chunk of fortune comes from Hong Kong-based Eton Properties,” the magazine said.

“He got his start as a chemical engineer and mopped floors to pay for school. Tan enjoys flying helicopters,” Forbes said.

The publication noted reports that Lucio Tan was in talks to bring in San Miguel to help refurbish the aging fleet of Philippine Airlines. It also noted that three of Tan’s companies, Eton Properties, Tanduay Holdings and PAL Holdings, faced delisting by the Philippine Stock Exchange for failing to maintain a 10-percent public float.

Second casino
Son of a factory worker, Andrew Tan did odd jobs to put himself through college. Saved money he earned as a kitchen appliance salesman to buy a distillery and made his first fortune in brandy. His holding company, Alliance Global, has interests in food and beverage, real estate and gaming. With partner Genting Malaysia, he plans to build a second casino in Pasay City this year,” Forbes said.

Cojuangco was described by Forbes as a “former Marcos crony” who controls San Miguel, a food and beverage conglomerate best known for its beer. Forbes noted that San Miguel had spun off its brewery unit in 2007, diversifying into power, infrastructure and heavy industry.
“In 2010, he sold an option to a group of investors to buy him out for an undisclosed sum. The country’s Supreme Court has ruled that his stake in San Miguel, which the Presidential Commission on Good Government had alleged he got because of his links with the former dictator, wasn’t ill-gotten,” Forbes said.
To unload 15%
The Inquirer reported in May 2010 that Cojuangco had made plans to unload his entire 15-percent equity in San Miguel in favor of trusted allies.
The option to buy his shares for P75 per share was given to a holding firm, Top Frontier Investment Holdings. The holding firm is 49-percent owned by San Miguel itself as represented by Cojuangco’s trusted lieutenant and concurrent company president Ramon Ang. An investor group, which includes Ongpin, Iñigo Zobel and condiments king Joselito Campos, controls 51 percent.
Forbes noted that Ongpin, a former minister of trade during the Marcos regime, had investments in property, gaming, mining and telecommunications. (His interest in telecoms was recently sold to San Miguel and Ongpin instead took a controlling stake in Philippine Bank of Communications).
Ongpin heads Top Frontier, the entity with a controlling interest in San Miguel. “Last November he appeared before a Senate inquiry over a loan from a state-owned development bank, which he claims was above board. He’s a certified public accountant and Harvard Business School graduate,” Forbes said.
Aside from the interests mentioned by Forbes, Ongpin has an interest in media being the deputy chair of South China Morning Post in Hong Kong.

Miyerkules, Pebrero 29, 2012

Empire East's newest showroom opens in SM City Batangas


We're pleased to announce that we have a new showroom!



The Empire East Elite showroom in SM City Batangas had its soft opening last February 17 

and is now ready to serve our Batangueño brothers and sisters looking for an affordable house

or property investment in Metro Manila.



The showroom boasts of fully furnished model units that are available for viewing in order to help 

prospective buyers become more familiar with the ongoing Empire East projects like the nearby  

The Sonoma in Sta. Rosa City, Laguna, San Lorenzo Place in Makati, Pioneer Woodlands in 

Mandaluyong, The Rochester and Kasara Urban Resort Residences in Pasig and Little Baguio 

Terraces in San Juan.


Our competitive and well-trained real estate consultants are also on-site to provide assistance to

walk-in or by-appointment clients. 



So if you're looking for a house and you happen to live on the South, visit our Empire East Elite

showroom located beside Yellow Cab. See you there!



Lunes, Pebrero 13, 2012

I Love LIFE AT EMPIRE EAST!

Our lifestyle preferences speak of our personality. For instance, active and fun-loving people appreciates outdoor activities more while the more reserved ones value peaceful and private places where they can relax their mind and body. Wise shoppers get thrilled scouting the reasonable buys while sports-lovers enjoy doing adrenaline-rush activities.

At Empire East, homes are not just built but life is created. Knowing and understanding what's essential to every individual, we provide individuals with their different needs to make each waking day fun, inspiring, and full of excitement...the kind of life that one chooses and gets to experience anywhere they are in the Metro.

1.I love shopping.
Nothing can be as therapeutic as shopping therapy especially for women. Raid every stall in the bazaar in search of a unique find; race to the mall-wide sale and beat the long queue of shoppers; or be the first in line in the exclusive special sale invite. Depending on your preference and budget, The Little Baguio Terraces in San Juan City is your gateway to the best shopping destinations in the Metro.

2. I love nature.
Close your eyes, take a deep breath, and feel nature work its way towards you. Listen to the relaxing sound of the gushing water from the falls, cooling every inch of you on a hot day while watching the leaves sway with the wind at the Kasara Urban Resort Residences in Pasig City. Or live a life away from the city where a fresh supply of clean air await you each day at the 50-hectare project at Sta. Rosa City Laguna, The Sonoma, boasting with abundant greenery that refreshes the eyes and relaxes the mind.
3. I love work.
Make things easier with work and personal life by bringing your heart closer to your passion.
The golden rule: stay focused, keep your poise, and dominate your game. Let your fresh, innovative ideas echo on the four corners of the board meeting, hand an impressive report to your boss, and make it a habit to always make your desk paperless at the end of the day. The San Lorenzo Place in Makati and Pioneer Woodlands in Mandaluyong is your business address in the city with its proximity to financial districts, made even more convenient with its direct access to major transit systems for faster commuting in the Metro. 
4. I love freedom.
The power to do whatever you wish at your own pace, that's freedom at its best. Enjoy a life without limits, where your movements are not restricted; where you have enough breathing space to live in a convenient place and relax openly in the arms of nature; where you enjoy an exclusive, private, and quiet life away from the noise of the Metro while still feeling the warm, friendly neighborhood community only at Central Park in Pasig-Cainta area.  

Huwebes, Pebrero 9, 2012


Ms. Universe finalist Shamcey Supsup signed a contract with property developer Empire East Land Holdings, Inc. as its newest celebrity endorser last February 7 at the Manhattan Garden City Showroom in AliMall.
Ms. Universe 2011 3rd Runner-up Shamcey Supsup was chosen as
the newest face of Empire East. Prior to winning the much coveted 
Bb. Pilipinas Universe 2011 title, Shamcey also topped the 2010
architectural board exam.
Also present in the event were Empire East President Atty. Anthony Charlemagne Yu and Bb. Pilipinas Charities, Inc. Chairwoman Stella Marquez Araneta who were also co-signatories in the said contract.

The company is proud of its choice of endorser. Shamcey is not just a beauty queen but an architect by profession. This made her endorsement ideal for a property developer.


Also present in the event were Empire East President Atty. Anthony Charlemagne Yu and Bb. Pilipinas Charities, Inc. Chairwoman Stella Marquez Araneta who were also co-signatories in the said contract.

The company is proud of its choice of endorser. Shamcey is not just a beauty queen but an architect by profession. This made her endorsement ideal for a property developer.


Present in the contract signing were Empire East Pres. Atty. Anthony
Charlemagne Yu and Bb. Pilipinas Charities Inc. Chairwoman Stella
Marquez-Araneta. Atty. Yu welcomes Shamcey's endorsement, believing the
beauty queen will help them achieve their goal of continuously building
better homes for Filipinos.
Adding a beauty queen armed with architectural expertise in endorsing the company and its residential project is perfect to our organization. Her design inputs are important in achieving our goals of creating carefully designed homes for every Filipino,” Atty. Yu said.

Shamcey is excited about the product lines that she is promoting. The beauty queen/architect says, “ Manila cityscapes, without the natural color of the skyline, is not at all impressive yet. The glass and concrete structures have no specific features yet that would give definition to Philippine real estate setting. My dream is to create an inviting and glamorous cityscapes and be part of the one who will design it.”

Shamcey is the newest celebrity to endorse Empire East, joining 2010 Ms Universe Philippines Venus Raj.

Shamcey, Atty. Yu, and Mrs. Araneta at the Manhattan
Garden City showroom located in Ali Mall.
Empire East Land Holdings, Inc. is an affiliate of property giant Megaworld Corporation and is credited for building quality homes at the choicest locations all over Metro Manila. To date, Empire East has six ongoing projects namely Kasara Urban Resort Residences, The Rochester in Pasig City, Pioneer Woodlands in Mandaluyong City, San Lorenzo Place in Makati City, Little Baguio Terraces in San Juan City and the 50-hectare development The Sonoma in Sta. Rosa City. For more information on the company and its projects, you may log-on to www.empire-east.com or call 810-3333.